S02:E07: Thrive in a Competitive Marketplace with Survivorman, Les Stroud

S02:E07: Thrive in a Competitive Marketplace with Survivorman, Les Stroud

Business & Burgers
Business & Burgers
S02:E07: Thrive in a Competitive Marketplace with Survivorman, Les Stroud

Calling all entrepreneurs out there – do you feel like you’re living in “survival-mode”? Documentary filmmaker, musician, entrepreneur, and host of Survivorman, Les Stroud, joins Scott and Alan at Climate City Brewing in Grants Pass, Oregon (Alan’s hometown). Les took a television idea that some thought was unsellable and turned it into a hit documentary series. In the show, Les is cast out into the wilderness by himself to battle nature for survival, capturing the compelling odyssey on film. Often imitated, never duplicated; the self-shot TV series spawned a whole new genre of filmmaking. Today, Survivorman has been inspiring viewers for over 16 years.


How did the rock n’ roller/outdoor adventurer achieve such acclaim and notoriety? Les identified his “base mission” early on – He wanted to connect people with nature through authentic, captivating storytelling. Always a calculated risk taker, Les offers business owners his top tools to get out of crisis-mode and thrive in a competitive marketplace. Learn why you should start cold calling, discover how to stay true to your core compass, and feast your eyes on two burgerlicious wonders; Climate City’s Lambo Burger with Pommes Frites and a Wagyu Burger with Cajun Tots.


Looking to add ambiance to your next epic feast? Be sure to check out Les Stroud’s latest single, “Arctic Mistress” created with legendary rock producer, Mike Clink, for some mealtime magic.


Watch this episode on YouTube: https://youtu.be/BaeymSWer_Q


Learn more about our guest:


On the menu:

  • Climate City Brewing
  • climatecitybrewing.com
  • Lambo Burger with Pommes Frites
  • Wagyu Burgerwith Cajun Tots/ Beer-Battered Fries


Tasty quote to chew on:

“Business is never pretty, not really. Creation is pretty, art is pretty. The magic moment is in the middle when business and art can coexist together where you achieve the art, but have the sensibility of the business.”


Food for thought:

  • Don’t be afraid to cold call. The worst they can do is say, “No.”
  • When you see a need or something you can better, go for it.
  • Find your “Why” and let everything you do flow from that.


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