23 May S02:E08: Survivorman Les Stroud Attracts Audience with Authenticity
On the last episode with Les Stroud, Scott and Alan learned some excellent business advice from the creator of Survivorman. This time, they’ll focus on the importance of technology and knowing how to use it to your benefit. Les explains that social media is just the digital version of a billboard – Knowing what you want the world to see and where to project your message, is key to draw in a crowd. In order to keep that audience, however, content is king and authenticity is crucial.
It’s important to keep in mind that even when you follow best practices, you can still get stuck. When this happens, Les’ advice is simple: perseverance, perseverance, perseverance! According to Les, there is always a way around obstacles in your path. You can jump over hurdles, you can go around speedbumps, and if you run into a roadblock – get on a different road. In addition, Les encourages entrepreneurs to practice gratitude. Focus every day on what you do have instead of what you don’t, it’s far more empowering.
Les has shared so much valuable wisdom and taught Scott and Alan a great deal about connecting with an audience. But there’s one last question Alan is dying to know the answer to: what does barbequed scorpion taste like? You’ll have to listen to the episode to find out!
Watch this episode on YouTube: https://youtu.be/wWo9HQMhXDc
Learn more about our guest:
- Les Stroud
- Survivorman – www.lesstroud.ca/survivorman
- Music – www.lesstroud.ca/musician
On the menu:
- Climate City Brewing
- Lambo Burger with Pommes Frites
- Wagyu Burger with Cajun Tots/ Beer-Battered Fries
Tasty quote to chew on:
“If it’s your idea, if it’s your passion, you are the only one who will see it to fruition.”
Food for thought:
- You’re either authentic, or you’re not. There is no in between.
- Content is king. We care about content. Fluff doesn’t last long.
- Don’t pitch and run. If it’s your idea, you’re the only one who will see it to fruition.