26 Oct S01:E13: Increase Online Visibility: An SEO Lesson with Rand Fishkin of Moz
You’ve identified a gap in the market (Check). You’ve created a compelling product or service which fills that need (Check). Now, it’s time to show the world what you offer—Use the power of SEO to gain attention in a bustling online marketplace (Uh oh…). If the mere mention of Search Engine Optimization is enough to send you into a marketing meltdown, you’re not alone. Cue the expert!
Today on Business & Burgers we sit down with the Wizard of Moz, Rand Fishkin. Rand is one of the world’s foremost SEO experts and the founder and former CEO of Moz. As one of the marketing world’s fastest growing software companies, Moz focuses on improving professional marketers web traffic and customer acquisition using SEO, social media, content marketing, and more. Rand offers an honest account of how he went from a struggling start-up with $500,000 in personal debt to an online marketing heavy-weight, netting $40-million in revenue, in just seven short years.
No matter what your business, whether you’re making mouthwatering food (like the Quinn’s Pub Signature Burger) or the latest and greatest software solution, it’s crucial to describe your product in a way that resonates with subscribers, potential customers, and influencers. Are you ready to delight online searchers, garner robust customer engagement, earn organic social media amplification, and become an authority in the market? Tune in for Rand’s top three tips to improve SEO today!
Watch this episode on YouTube: https://youtu.be/11T3iO_TYYE
Learn more about our guest:
- Rand Fishkin
- Moz, Inc.
On the menu:
- Quinn’s Pub
- Quinn’s Signature Burger
Tasty quote to chew on: “If you can serve [consumers] in such a way that it resonates with them, that creates a relationship, that builds comradery and grows your brand association in a positive way; you have an awesome opportunity to earn a customer’s business. To my mind, that is beautiful.”
Food for thought:
- Determine what people are searching for, and focus on delighting those searchers.
- Make your site accessible, determine your keywords, and create content that will resonate with your audience.
- Focus on your strengths, and fill out your team with people whose strengths are your weaknesses.